Bakkt is an incredible digital asset marketplace that is currently powering the Bakkt app. The app has recently announced a continued partnership with Quiznos, which is a prominent QSR (quick-service restaurant); this is something that is very popular at the moment and is a new concept in the dining industry.
Now the Quiznos is going to give its first physical location a trial according to which Quiznos’s customers will be able to pay restaurants in Bitcoin instead of usual fiat money. Now this will only be applicable to specific locations and not made into a consistent payment option throughout the entire chain of Quiznos.
This whole operation is going to start in mid-August and will be covering the Denver area priorly; the Denver airport site, which is a considerable traffic conundrum, is included in this trial run. Bakkt has already announced this partnership on Twitter; the very details can be found there. Bakkt is doing a fantastic job exploring the hi-fi digital asset industry by embarking on innovating the financial services that incorporate peer-to-peer payment solutions. The customers will be able to make transactions in Bitcoin with the rocket app, and not only this, but they will also be able to send and receive loyalty points as well as gift cards.
Crypto Adoption is a Reality
The record company has a very specific and basic objective which is to make cryptocurrency more accessible and available to the general public as fiat money is. One of the chief revenue officers at Bakkt has come forward to share her thoughts on the subject; according to Sheila Zemlin, Bakkt is doing a fantastic job via its partnership with Quiznos. Bakkt will be able to provide a rich experience to Quiznos customers in terms of making payments easier and more interactive with digital assets.
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The digital asset platform Bakkt has confirmed that they won’t be diving into this endeavor on a permanent basis. They are only doing a pilot run first and would very much like to assess how people respond to this before taking it any further.